Why Your GEO Score Matters
Your GEO Score (0-100) is the definitive measure of how likely AI agents are to find, understand, and cite your content. A score above 80 means your content is highly optimized for AI discovery. Below 50, and you're essentially invisible to AI agents.
Here are 5 actionable steps to dramatically improve your score.
Step 1: Fix Your Content Structure (20% of Score)
The Structure dimension measures how well-organized your content is. AI agents rely on heading hierarchy to parse your pages.
Action items:- Use a single H1 per page that clearly describes the topic
- Follow strict heading hierarchy: H1 > H2 > H3 (never skip levels)
- Keep sections focused — one topic per section
- Use bullet points and numbered lists for scannable information
- Add a table of contents for long-form content
Step 2: Add Quantitative Data (25% of Score)
This is the highest-weighted dimension because AI agents strongly prefer citing specific, verifiable data points.
Action items:- Replace vague claims with specific numbers: "grew significantly" becomes "grew 47% year-over-year"
- Include dates, prices, measurements, and statistics
- Add comparison tables with numeric data
- Reference industry benchmarks and research findings
- Update data regularly to maintain accuracy
Step 3: Implement Rich Frontmatter (15% of Score)
YAML frontmatter gives AI agents structured metadata they can quickly parse without reading your entire page.
Example frontmatter:title: "Your Page Title"
description: "A concise description of the page content"
author: "Author Name"
date: "2026-02-10"
category: "Technology"
tags: ["AI", "optimization", "content"]
language: "en"
schema_type: "Article"
- Add frontmatter to every page
- Include at minimum: title, description, date, author
- Add relevant tags and categories
- Keep descriptions under 160 characters
- Use ISO 8601 date format
Step 4: Boost Citability (20% of Score)
Citability measures how easy it is for an AI agent to extract a quotable fact or statement from your content.
Action items:- Write declarative sentences that stand alone as facts
- Include original research, surveys, or unique data
- Attribute claims to sources: "According to [Source], ..."
- Create quotable definitions and explanations
- Avoid filler content that doesn't add information
- Bad: "Our product is really great and many people love it."
- Good: "BonjourAgent has helped over 2,000 websites increase their AI citation rate by an average of 340% since January 2026."
Step 5: Optimize for Compactness and Localization (20% combined)
Compactness (10%)
Compactness measures your information-to-token ratio. AI agents have context windows, so denser content is preferred. Action items:- Remove filler words and phrases
- Consolidate redundant sections
- Use tables instead of lengthy paragraphs for comparative data
- Keep paragraphs under 4 sentences
- Aim for a Flesch-Kincaid readability score between 8-12
Localization (10%)
Localization measures geographic and cultural relevance. Action items:- Include region-specific data and references
- Use local currency and measurement units where appropriate
- Reference local regulations and standards (LGPD for Brazil, GDPR for EU)
- Provide content in the user's language
- Mention local competitors, markets, and trends
Putting It All Together
Here's a realistic timeline for improving your GEO Score:
| Week | Focus | Expected Score Gain |
|---|---|---|
| 1 | Structure + Frontmatter | +15-20 points |
| 2 | Quantitative Data | +10-15 points |
| 3 | Citability improvements | +8-12 points |
| 4 | Compactness + Localization | +5-8 points |