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What is GEO Optimization?

By BonjourAgent Team5 min read

What is GEO?

Generative Engine Optimization (GEO) is the practice of optimizing website content to be better understood, cited, and recommended by AI agents such as ChatGPT, Perplexity, Claude, and Google AI Overviews.

Unlike traditional SEO, which focuses on ranking in search engine results pages, GEO focuses on making your content citable by large language models (LLMs).

Why Does GEO Matter?

As AI agents become the primary way people discover information, your content needs to be structured in a way that these agents can easily parse, understand, and cite.

Key differences from traditional SEO:

  • Structure over keywords: AI agents care about hierarchical headings and semantic structure
  • Data over fluff: Specific numbers, statistics, and facts are more likely to be cited
  • Frontmatter matters: YAML metadata helps AI agents understand context quickly
  • Compactness wins: High information density per token improves citability

The GEO Score

BonjourAgent measures your content's AI-readiness across 6 dimensions:

  • Structure (20%) β€” Clear headings, logical sections
  • Quantitative Data (25%) β€” Numbers, statistics, specific metrics
  • Frontmatter (15%) β€” Rich YAML metadata
  • Citability (20%) β€” Fact-checkable statements, unique data
  • Compactness (10%) β€” Information-to-token ratio
  • Localization (10%) β€” Geographic and cultural relevance
  • Getting Started

    Start by analyzing your website with BonjourAgent. Our dual-model AI pipeline (Claude Sonnet for processing, Claude Opus for strategic analysis) will evaluate your content and provide actionable recommendations.

    Start your free analysis today

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    Analyze your site for free and see how to improve your GEO Score.

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